Tittle: Gustave Flaubert, Dictionary of Received Ideas | Year: 2015 | Design: Joana Rocha


Academic Project.

The main goal was for students to develop their own visual interpretation of the Dictionary of Received Ideas by Gustave Flaubert.

Despite being a work of the nineteenth century, reveals in their definitions some present ways of thinking. It shows us that this are rooted thoughts that exist untill today.

Based on this principle of rooted thoughts, came up the idea of using real roots and electric cables for the alphabet llustrations. The real roots represent the old and the cables represent the new.

This roots grow up from irregular and colorful backgrounds that represent the satirical humor of the work.